YouTube and social media are flooded with DIY beauty tutorials and have provided creators with the flexibility to create, upload, and engage the audience. Beauty is one segment that always trends on YouTube, provided the videos are interesting and informative. The DIY tutorials are popular amongst the target audience because of their convenience. With a pool of videos shared on YouTube and social media, it is important to stay ahead of the curve by brainstorming new ideas and interestingly presenting them.
Do you want to share your little DIY tips and tricks for beauty with the world? Whether you are planning to become a beauty influencer, or just want to create fun beauty tutorials, this is the guide you need to start making DIY beauty tutorial videos. We will walk you through all the steps necessary for creating a DIY beauty tutorial.
Choose a specific niche
Beauty is a vast topic; hence picking a niche that interests you or you are best at, are important. As a new beauty vlogger or YouTuber, you will be jumping into something already packed with content. This makes it crucial to decide on a niche and work on consistency. People looking for a DIY beauty tutorial prefer watching something specific. Creating a niche for yourself will help you gain the necessary momentum and build a credible audience. Here are some examples of the niche:
- Focus on a specific segment of beauty, like skincare, haircare, weight loss, youthfulness, clean eating, etc., to garner interest from a particular audience.
- Create beauty tutorials reviewing different types of beauty products. Most people look for a product review before making a purchase; hence, this is a lucrative segment.
- DIY homemade beauty products, and tutorials on how to make and use them.
- Daily haircare and skincare routine using organic, natural, and cruelty-free products.
- Hauls, unboxing, and Q&A videos are also great for creating beauty tutorials.
- Morning or bedtime skincare regime for flawless and glowing skin.
The goal is to create tutorials around something you are aware of and have knowledge about. Sticking to the basics as a beginner and gradually scaling up the content level is highly recommended.
Schedule and plan the content
A beginner needs to have a content strategy and plan. Things evolve with time, but a plan and schedule are important for maintaining consistency. After you have decided on the niche in which you want to make videos, brainstorm ideas and jot down a list. Check other relevant channels or content creators, and take inspiration, but be careful not to copy. Here are some ways to plan the content better:
- Create a plan on how many videos you want to create in a week.
- Decide the video content, and schedule the day and time you want to upload the video,
- Instead of buying new items just for the sake of the video, plan to create videos with whatever is available first.
Set-up for Recording the Video
Once you have planned the content and have a strategy for the week, next on the list is shooting for the video. Recording the video means handling everything right, from setting up the background and the camera to editing the video.
Here are a few tips to keep in mind:
- Set up an interesting background, or shoot against a neutral or white background. Avoid shooting against a messy background.
- Make sure there is ample lighting to improve the quality of the video. A ring light is a good investment for creating crisp and cool lighting. The light intensity is easy to adjust with the help of a ring light. Alternatively, you can also use a softbox or LED panels.
- You can start recording with your smartphone if you do not have a DSLR. Use a stabiliser or tripod to achieve stability while recording the video. However, make sure that you adjust the focus on the camera so that the video is clear. If you are using a DSLR, an aperture of f/5.0 is good, as it does not blur the background and maintains the focus. Adjust the ISO to ensure the quality of the video is good and bright.
- Invest in an external microphone for better sound quality. Bad sound quality is a huge turn-off in a video.
Steps of creating DIY Beauty Tutorial
The tutorial video should be fun, engaging, and interactive. It starts with planning the video content, and ends with editing and sharing the video across multiple platforms.
- Before starting the recording, ensure you have an outline or a transcript that will help in a smooth recording. Although it can be spontaneous, as a beginner, it is better to have an outline. Keep all the items you will be using during the video handy, so it is easy to access while recording the video. Do a video and audio test before actually starting the recording process.
- While recording the video, clearly show each of the products you are using. Give a brief description of the product and how to use it. Highlight small details so that it is helpful for a broader segment of the audience.
- Once the recording is over, you can use an easy online video editor to edit the video. It is crucial to edit and remove all the unnecessary fluff from the video. Add transitions to grab the attention of the viewers. Add a 5-second intro to introduce the video and connect with the audience. Customize the video’s thumbnail so that it gives a glimpse of what the video is all about without saying everything.
- Before uploading the video on YouTube or social media, make sure the video is SEO optimized. Add a title that is relevant and consists of a keyword. Add SEO-optimized detailed descriptions and links to all the products used in the tutorial.
There are thousands of beauty videos and tutorials on YouTube and social media, so creating something unique has become difficult. As a beginner, the focus should always be on creating a beauty tutorial you have knowledge about and are confident of. Plan the content and make sure you have everything necessary for recording the tutorial handy. Be it skincare, haircare, product review, or makeup tutorial, experiment and stick to a particular niche to engage the relevant audience. It has a learning curve, and consistency will help you scale up the tutorial recording game. Trust the process, have fun while creating content, and interact with the audience while recording the video.